The Missing Ingredient

Have a great recipe but need some advice on taking it to market? The Missing Ingredient Taste Panel can analyse your product, sector, competition and viability of your product.

Got a new food product idea and need help to launch it?

Idea

Is your product viable
for business?

Have a great recipe but need some advice on taking it to market?

The Missing Ingredient Taste Panel can analyse your product, sector, competition and viability of your product to advise you on your chance of success, and how to refine your product.

The Missing Ingredient Taste Panel

How the taste panel works — roll your mouse over
the numbers below:

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Our Taste Panel's expertise knows no bounds because we want to ensure that your product is tasted by the right people. We bring together a panel of five people from across the food industry with the right mix of experience to offer real deep insight into your product area.

Capital

NEED to RAISE
SOME FUNDS?

If you're serious about taking your product to market, but need some extra capital to make it happen then we can assist in developing the right pitch to take to a potential investor.

We will analyse your product, category, and situation – then develop a complete presentation that will assist you in raising the additional funds (from a bank, Angel, venture capitalist, personal source, or otherwise) needed to launch your new business. This presentation consists of the following:

Business plan - Every startup needs to have a solid business plan and marketing strategy. The Missing Ingredient will work with you to scope out and refine your existing plans.

Logo and branding - In order to show an investor that you are serious, and have a legitimate startup, The Missing Ingredient will create a solid logo and brand image that will be used on your packaging, website, and sales materials.

Packaging mock-up - The Missing Ingredient will create a package mockup to show your investors how the product will look and be displayed on shelf.

Design

NEED An IDENTITY?
 

Before you implement a marketing strategy, it is important that you create a brand image that reflects your product.

The Missing Ingredient will help you:

  • Design or re-vamp your company logo/brand
  • Create brochures and innovative marketing materials
  • Create packaging mock-ups and point of sale
  • Design ads for trade publications
  • Design complete websites and microsites
  • Produce trade show banners, flyers, etc